5 Things The Top Gurus Don’t Want You To Know About Adsense. You Don’t Want Miss This!
A few months ago, I had my first $10,000 month with Adsense. I say this not to brag, but because it has taken me a very,very,very long time to get to this point.
During the time, I learned a few things in regards to adsense.
1. Volume Is Better Than CPC Anytime
Everyone (especially the newbie’s) talk about finding the high cost-per-click (CPC) keywords. While the prospect of making $128.14 per click sounds really nice, it is not always the best way of to target keywords.
I know this because I spent a lot of time and money trying to do exactly that, and not making anything.
I would much rather go after a niche that gets 10,000 searches a month at $.35 a click then one that gets 500 searches a month at $4.25 a click. Twenty times the amount of traffic means twenty times more people potentially clicking an ad
Where the search volume is higher, it is less crucial to be at the number one position in the search engines. When traffic is high, there will be overflow from the top, there will be people looking for different things, there will be those who don’t like the first search result and want the second search results, and so on.
Overall, more search amounts means more opportunities.
2. Do NOT worry about search competition.
Unless you are trying to target “auto insurance” or “credit report” don’t let it scare you.
When I started out with Adsense. I was so concerned with finding niches that were low competition that I spent all my time researching and not doing anything about it, passing up some viable markets in the process.
The problem was, I didn’t really know what low completion meant – with the number of competing pages? Was it page rank of pages on the top search positions? Was it the thousand other factors told to us by SEO guru’s out there?
I’ve been able to outrank high “authority sites” (Including Wiki Pages) with ease. I’ve also had a hard time trying to outrank 5 page micro sites that were put up a week earlier. I never would have known this if I didn’t try this for myself.
So, if you find niche then just go for it.
Your interest in the niche is the most important factor.
Competition is really a good thing. Competition means there is an interest in the niche, when there’s interest there’s money to be made. Competition is good because it tells you what to do, and what not to do.
When you get into a niche that has competition, then you can follow someone else’s lead. When in doubt check your competitor and got a step further.
3. Cover Your Niche: No More, No Less
A few years ago, everyone was all worried about having (Micro Niche Sites) this is a site that has no more than five pages total. An exact match domain and a maximum of 1,000 exact searches a month with at least $1.00 CPC.
Now that everything has changed because of Google’s PANDA update that makes micro sites obsolete. Blogger’s are turning them into (Authority Sites) at least twenty-five pages of content to show the Google love.
Well the truth of the matter is: WAIT for it – They both work and they work great.
So there are pros and cons to each system, but I found the most important aspect in finding out your success rate in a certain niche is becoming the main authority of that niche. Meaning that anyone looking for info regarding a subject, make sure that they find your site.
For some niches it maybe a one page site, others it may be over a hundred. It all depends on how far you want to take it. An example of this – Let’s say you want to put up a site about Great Dane diets, this maybe a one or two page site which is fine. But, let’s say you want to do a site about Honda then you should defiantly have more than one page.
The most important thing is to have the most complete info for that niche, relative to the other sites in the niche. By becoming the resource you will draw the links from people writing or sharing on that topic.
That is the ultimate goal of niche domination.
4. Exact Match Domains Are The Best
You’ll hear people talk about how “you have to have an exact match domain to get high rankings on the search engines”. And then you may hear “exact match domains are dead”. Well I’m here to tell you WRONG on both parts, now I’m not saying that having an exact match domain is the only way to go. It can’t hurt. In some niches but it doesn’t mean it’s the golden rule.
Will you benefit from having the exact match domain name? Sure, is that the only way to get high rankings on the search engines? NO, still go for the niche.
First off, 26% of all search queries on the internet are based on navigation. Meaning people type the name of the website into the search engine instead of the address bar.
Just to give you an example – there are nine million SEARCHES for the term (GOOGLE) in the Google search bar.
Second, starting with Jan. 2009 update (Vince) update, the Google search results have become more (Brand Focused).
This means that unless Google has associated with an algorithm a brand with a certain keyword or group of keywords. It’s next best thing I associate the domain name with the keyword, because chances are you were to name your site after that keyword. There is a very good chance that’s what your site is about. This will give you an advantage but it’s not the only factor.
Let’s do a random search for the keyword – Honda Vs Toyota.
The first page of searches only one domain with the word Honda or Toyota in it’s domain name and it ranks # 12 – on page 2. The #1 domain result does not contain the keywords Honda or Toyota.
The point being is in the grand scheme of search engine rankings, having the keyword in the domain is not that greatly important. It is only one factor in the game.
5. Backlinks Rule, and Content Takes Second Seat.
I can’t stand the saying Content is King. Because it’s not always true.
But that is too vague. What I mean to say is, when it comes to content. You have to realize that Google and the other search engines are looking for different factors when it comes to content.
1) How many words are there in an article?
2) Is it original material or is it copied content from a different site?
3) Does it have relevant keywords that exist in the content?
It can’t be the judge of the content, only people can.
The only way an algorithm can gauge on how good the content is, is by relying on other factors. Factors IT can gauge by the people interacting with the site.
It can measure these factors to score its viable ranking.
What is the bounce rate?
Users logged web history?
How many social signals – Facebook, Twitter, Pinterest, and Google Plus?
When building out niche sites, or any site as a matter of fact. Only 20% of the time is written content and 80% is authority backlink building.
Conclusion
Just because a niche may seem to be very populated with sites. Don’t let that deter you from getting into the niche. Stay focused on the road ahead. Keep an eye on the competition see where there are and what their not doing. Just because you don’t have the keyword in the domain name don’t fret. Backlink, backlink and more backlink.
